About Us

E-Ling Ballew (Owner)

​”The idea that I can learn more and do better with my business is my ultimate goal.” E-Ling has done plenty of competing against her own limitations of language and business experience by establishing Tennessee’s premier bridal salon. Upon assuming ownership E-Ling traveled the world to gain a fuller understanding of the manufacturing process. She relocated the shop and expanded the vendor list to make sure Ballew Bridal will continuously provide Mid-South brides the quality, selection and service they have come to expect.

Commercial Appeal Profile

Ty’resa Wilson (CONSULTANT)

Ty’resa Wilson (CONSULTANT)

Ty’resa brings a different outlook to helping out brides find their one of a kind dress.  She prides herself on making sure a bride has a fun and stress-free bridal experience.  Nothing brings her more joy than seeing a bride have “aha” moment.  Ty’resa loves her job at Ballew Bridal because each day she helps brides choose their dream wedding dress.

Connie Smith (Consultant)

Connie Smith (Consultant)

There is nothing that Connie loves more than her job at Ballew Bridal. Each day she remains dedicated in her mission of delivering an unforgettable customer experience. Connie believes that every customer is special and must be treated as such. As an experienced and well-trained consultant, she is honored to be a small, but vital part to our valued customers’ big event whether it’d be bridal or formal.

Lauren Gilliatt (Consultant)

Lauren Gilliatt (Consultant)

Based upon all of Lauren’s retail experience, she believes Ballew Bridal to have a truly uplifting atmosphere, bringing a diverse selection of dresses to all of its customers. Lauren has been a part of the Ballew family for two years. She offers unrelenting enthusiasm and a positive attitude to any customer that walks through the doors. Lauren feels immense pride in her ability to help brides make the happiest decisions of their lives.

Nancy White (Consultant)

Nancy White (Consultant)

It was only three years ago when Nancy entered BallewBridal, trying to locate the perfect dress for her daughter’s wedding. Like all of our customers, she fell in love with the store, and eventually, became a consultant herself. Luckily enough for Ballew Bridal, she has an exquisite taste in fashion and an excellent eye for accessories. Aside from the love she has for her work, Nancy also enjoys outdoor recreation.

Madelynn Smith (Consultant)

Madelynn Smith (Consultant)

Being one of the younger consultants at Ballew Bridal, Madelynn can relate to customers of different ages and backgrounds. Her experience, patience, and dedication are the perfect tools in assisting our customers in their mission to find the perfect dress for their big day. Although she is young, she is extremely experienced, having been a part of the Ballew Bridal family for nearly seven years.

Madeline Lunsford (Consultant)

Madeline Lunsford (Consultant)

Madeline is one of our newest consultants at Ballew Bridal. Aside from working, she attends Christian Brothers University. Despite her brief time with us, we believe she is a special addition to the Ballew Bridal family, adding a bright personality and endless perseverance to our team. Excited to help everyone who walks through the door, Madeline especially loves being a part of every customers dream shopping experience.

Jeanette Roach (Consultant)

Jeanette Roach (Consultant)

Jeanette holds the belief that each bride is very special in her own way. It is this ideology that aids Jeanette in her mission of impeccable customer service. Jeanette couldn’t imagine a better job than helping brides as they make plans for one of the most important days of their lives. She believes that finding a bride’s dream dress should be memorable in every way possible, and Jeanette goes above and beyond to guarantee every bride an unforgettable experience.

Jeannie Hulett (Consultant)

Jeannie Hulett (Consultant)

With sixteen years of bridal experience, Jeannie is extremely qualified in assisting all of our customers. If her experience is not enough, Jeannie also boasts a degree in Fashion Merchandising from Florida State University. With ample patience that comes from having five children and eight grandchildren, Jeannie understands the needs of multiple age groups and is always ready to help our customers find their dream dress.

Melissa Sherman (Consultant)

Melissa Sherman (Consultant)

Not only is Melissa a mother to three beautiful daughters, but she is also a highly experienced sales consultant. Melissa is aware of the challenges in finding the perfect dress and is dedicated to providing our customers with a seamless, memorable shopping experience. She loves her job at Ballew Bridal because she believes that her co-workers are just like family, an exceptional, tight-knit team that will ease the stress of dress hunting.

Schedule Appointment

Walk-ins are welcome but to ensure immediate service we suggest you schedule an appointment.
 
 

Verification