About Us

E-Ling Ballew (Owner)

​”The idea that I can learn more and do better with my business is my ultimate goal.” E-Ling has done plenty of competing against her own limitations of language and business experience by establishing Tennessee’s premier bridal salon. Upon assuming ownership E-Ling traveled the world to gain a fuller understanding of the manufacturing process. She relocated the shop and expanded the vendor list to make sure Ballew Bridal will continuously provide Mid-South brides the quality, selection and service they have come to expect.

Commercial Appeal Profile

Melissa Sherman (Consultant)

Melissa Sherman (Consultant)

Not only is Melissa a mother to three beautiful daughters, but she is also a highly experienced sales consultant. Melissa is aware of the challenges in finding the perfect dress and is dedicated to providing our customers with a seamless, memorable shopping experience. She loves her job at Ballew Bridal because she believes that her co-workers are just like family, an exceptional, tight-knit team that will ease the stress of dress hunting.

Jeannie Hulett (Consultant)

Jeannie Hulett (Consultant)

With sixteen years of bridal experience, Jeannie is extremely qualified in assisting all of our customers. If her experience is not enough, Jeannie also boasts a degree in Fashion Merchandising from Florida State University. With ample patience that comes from having five children and eight grandchildren, Jeannie understands the needs of multiple age groups and is always ready to help our customers find their dream dress.

Madeline Lunsford (Consultant)

Madeline Lunsford (Consultant)

Madeline is one of our newest consultants at Ballew Bridal. Aside from working, she attends Christian Brothers University. Despite her brief time with us, we believe she is a special addition to the Ballew Bridal family, adding a bright personality and endless perseverance to our team. Excited to help everyone who walks through the door, Madeline especially loves being a part of every customers dream shopping experience.

Lauren Gilliatt (Consultant)

Lauren Gilliatt (Consultant)

Based upon all of Lauren’s retail experience, she believes Ballew Bridal to have a truly uplifting atmosphere, bringing a diverse selection of dresses to all of its customers. Lauren has been a part of the Ballew family for two years. She offers unrelenting enthusiasm and a positive attitude to any customer that walks through the doors. Lauren feels immense pride in her ability to help brides make the happiest decisions of their lives.

Ty’resa Wilson (CONSULTANT)

Ty’resa Wilson (CONSULTANT)

Ty’resa brings a different outlook to helping out brides find their one of a kind dress.  She prides herself on making sure a bride has a fun and stress-free bridal experience.  Nothing brings her more joy than seeing a bride have “aha” moment.  Ty’resa loves her job at Ballew Bridal because each day she helps brides choose their dream wedding dress.

Mary Cathrine Enriquez (CONSULTANT)

Mary Cathrine Enriquez (CONSULTANT)

Mary Catherine is our newest, fun & youthful consultant who is well versed in the popular trends. She attentively listens to customers’ needs to assist in picking the perfect dress. She is also a compassionate learner who prides herself with perfection in every aspect of her life.

Geri Lavalle (CONSULTANT)

Geri Lavalle (CONSULTANT)

Newlywed Geri understands that wedding planning can sometimes be stressful. That’s why she loves to help brides find their perfect dress for their special day! With her passion and experience with bridal, combined with her bubbly personality and contagious smile, she would love to be a part of your wedding journey!

Schedule Appointment

Walk-ins are welcome but to ensure immediate service we suggest you schedule an appointment.
 
 

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