Since 1980, Ballew Bridal and Formal Salon has provided Mid-South brides and their attendants exceptional style, selection and service. Ballew consultants understand that every customer is special and that your gown is an expression of elegance, grace and beauty. The salon features fashions to suit every style and personality, from cutting edge to traditional. You will find exactly what you looking for at Ballew.

E-Ling Ballew took over the business after her husband’s death in 1987. Determined to establish the best full-service salon in the area she returned to Asia, where most gowns were manufactured, to learn what it takes to bring the highest quality merchandise to Memphis. She is usually on-hand ready to provide that attention to detail to make every wedding memorable.

Ballew Bridal and Formal Salon offers six months interest free lay away, free pressing and in store alteration. For your convenience, Ballew stays open till 8 PM on Thursday evening. No appointment needed to view gowns. Discover what thousands of brides have already experienced -- a beautiful wedding begins with Ballew.

Click here to read more about E-Ling Ballew's inspiring story in the Memphis Commercial Appeal.

Click here to read E-Ling Ballew's revealing speech, presented March 25,2004, at Memphis Job Corps Center during Women's History Month Celebration.