Our Story


Since 1980, Ballew Bridal and Formal Salon has provided Mid-South brides and their attendants with exceptional style, selection and service. Ballew consultants understand that every customer is special and that your gown is an expression of elegance, grace and beauty. The salon offers fashions to suit every style and personality, from cutting edge to traditional. You will find exactly what you are looking for at Ballew.

E-Ling Ballew took over the business after her husband’s death in 1987. Determined to establish the best full-service salon in the area she returned to Asia, where most gowns were manufactured, to learn what it takes to bring the highest quality merchandise to Memphis. She is usually on-hand ready to provide that attention to detail to make every wedding memorable.

Ballew-Bridal-1980 Ballew-Bridal-1990


Ballew Bridal and Formal Center 1980-1992
4668 Knight Arnold Road
Memphis, Tennessee
Ballew Bridal and Formal Salon 1992-2008
4864 Poplar Avenue
Memphis, Tennessee
Ballew Bridal and Formal Salon 2009-present
547 West Poplar Avenue
Collierville, Tennessee

As Memphis' most established bridal and formal salon, Ballew Bridal offers the best in personal service.  Our complete selection of gowns from top European, Australian and American designers will delight you.  With over twenty five years of service in the Memphis area, Ballew offers you personalized attention and expert service.  We invite you to discover what so many Memphis brides already know...A beautiful wedding begins with Ballew.


Open Mon-Sat 10 AM to 6 PM | Closed Sundays        901-854-6400
547 W. Poplar Ave. Collierville, TN 38017-2537

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